Design Strategy & Execution

When Visuals Deliver Messages.

Creative Marketing Leader with a proven track record of transforming visual identities into tangible business growth. Specialized in branding, digital campaign strategies, and large-scale design solutions.

5+ Years of Experience

THE PHILOSOPHY OF BOLD CURATION.

I believe that great design is not just seen, but felt. It’s the tension between whitespace and massive typography, the logic of a perfect grid, and the soul of a vibrant palette. My journey has been one of distilling complex problems into elegant visual solutions.

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Intentionality

Every pixel serves a functional purpose in the user's journey.

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Storytelling

Brands aren't logos; they are narratives waiting to be told.

Minimalist design studio workspace with modern furniture

Professional Path

A JOURNEY IN GROWTH.

2024 — 2026

CREATIVE MARKETING LEADER

Empowering brands through high-performance creative direction and strategic visual storytelling. @ PT MAJU MAPAN YIC

north_east

2022 — 2024

GRAPHIC DESIGNER

Integrated creative execution with marketing objectives to ensure consistent brand scaling. @ PT ARRAY KULA INTERNASIONAL

north_east

2019 — 2021

SENIOR GRAPHIC DESIGNER

Led award-winning brand identity and packaging design from concept to final production. @ CV. PESONA MUSI

north_east

Freelance Project

ANOTHER GROWTH.

2022 — 2023

SOCIAL MEDIA DESIGNER

Social Media Designer at a Malaysian agency, managing visual identities for 5 diverse brands. @ CURA MALAYSIA

north_east

2022 — 2023

GRAPHIC DESIGNER

Delivering impactful marketing messages through creative exploration and high-fidelity visuals. @ CREATED BY SEFAS

north_east

SERVICES
THAT SCALE.

I partner with brands to build design systems and experiences that define their category.

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web

Web Designer

Crafting professional web interfaces that elevate personal presence and strengthen corporate digital identities.

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Full-time Remote Designer

Delivering high-fidelity design solutions and seamless collaboration to your team, no matter the distance.

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Brand Identity

Crafting distinctive visual identities for new ventures and strategic brand redesigns to stay ahead.

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Social Media Designer

Managing visual identities for multiple brands through strategic, high-impact social media content and storytelling.

SELECTED WORKS.

A curated gallery of recent design challenges and solutions.

Outlet Mural

RamenYA! Mall Kelapa Gading

This project encompasses a comprehensive visual transformation for the RamenYA! Mall Kelapa Gading outlet, seamlessly blending traditional Japanese aesthetics with a dynamic modern touch.